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About us

The Daily Mirror's Pride of Britain Awards celebrate the achievements of truly remarkable people who make our world a better place.

Nominated by the public, the winners are from all walks of life, of all ages, and from all over the country. Their achievements are awe-inspiring and a lesson to us all. They say they are ordinary people, but their acts are truly extraordinary.

Since the first Pride of Britain in 1999, royalty, prime ministers, and hundreds of leading figures from showbusiness, sport, politics and the arts have all taken part.

Hosted by Carol Vorderman, the Awards attract an audience of around five million viewers every year in a primetime slot on ITV - making it the highest rated awards show of its kind on British television.

Our winners come from tens of thousands of public nominations and stories of remarkable individuals discovered by our team of researchers. They are whittled down to a shortlist from which our judging panel, made up of celebrated figures in national life, chooses the winners, who will be honoured at a glittering ceremony at London’s Grosvenor House in the Autumn.